In her own words…
Curious thinker, avid reader and passionate about people and their relationship to things. I’m passionate about research, consumer trends and culture and what that means for the future of consumer experiences and brands. I wrote my MA dissertation about gender, identity and subcultures: an ethnography of female sneaker collectors in American entitled: “Wanna Hear My Voice, Look At My Feet.” I work with the focus of putting consumer insight at the heart of everything I do.
